Story telling and the art of content
Updated: Jul 23, 2018
Storytelling is a powerful way to create conversation around your brand, is one of the main elements of a strategic content marketing approach and can be truly effective as part of a cross-platform campaign, film or a carefully crafted customer magazine.
Your stories can take an audience on a journey from initial contact to experience, helping them to form a deeper connection with your brand.
How someone feels about your brand can determine whether they engage with your product or service. When you tell a story that creates a connection, you deliver an experience that relates to your customers, and relating with customers can never be a bad thing!
When storytelling, it's important that you don’t forget that your potential customers are human, they’re social animals with language as the most effective way of communicating. Storytelling is the oldest form of imparting knowledge and deeply influences how customers interpret your brand.
When creating your brand story, it’s important that you clearly illustrate what your voice is, what your mission and vision is (what you stand for) and why it matters to, and benefits your audience. It is not inventing a story, it’s explaining the reason your business exists, how you fulfill needs and engage with your customers. The way you have developed your specific solutions, your value proposition, client and customer testimonials and the people you work with is all about stories.
Telling your story is not a one-off but an exercise in consistency and adapting to evolving customer needs.
The ultimate goal is to inspire, whether that motivates change, encourages a purchase or draws people to your brand your desired outcome needs to drives the direction of the story.
We'd love to help you with your storytelling, find ways to engage you more deeply with your audience and deliver a platform that helps you to inspire your readers, viewers and social media followers.
If you want to know more, then we're more than happy to have a conversation with you. Just drop us a line to firstname.lastname@example.org and we'll get right back to you so that you can start your journey to telling your story.