13 reasons you should consider video as part of your marketing mix.
Updated: Jul 19, 2018
As a small to medium sized business, I bet you’ve got your marketing hands full! Creating content, social media posts across a host of platforms, email marketing, advertising and leaflet delivery – so why would you want to add video to the mix?
13 reasons why you should be considering video!
1. Let’s put you on the second largest search engine in the world
Yes… Google is number one, but YouTube is now the second largest search across the globe.
This is exactly where your potential customers are searching!
2. Google LOVES video
Adding video to your website can increase your Google ranking by 50%.
3. Help your customers understand your business
Someone watching your video will have a far better understanding of exactly what you do or offer! If you don’t have one yet, a product overview video of what you're offering (a recipe for a restaurant, an instructional video for a service or the story behind your company) can help increase a viewers understanding of your business by 74%.
For more information about how to turn your story into video, delivered direct to your audience, simply contact us today on email@example.com
4. It’s how your customers want to find you
Your potential customers are spending more time consuming digital video: 1 hour and 55 minutes per day. On top of that, four times as many consumers would rather watch a video than simply read about it online, according to eMarketer.
Video is an audience’s medium of choice.
5. Build your email click-throughs
Including the word “video” in the subject lines of your emails can increase open rates by 7-13%.
6. Create a better connection
Watching a video delivers your message using both audio and visual. By using both of these areas of the brain, your viewers are more engaged and therefore develop a stronger interest in the story you’re telling.
7. Take advantage of the low cost of entry
Oh yes… It’s not as expensive as you think, and by creating your story as a video, you have a huge opportunity to reinforce that message across a host of other mediums – meaning your story can reach more people, across more platforms, with less effort.
Video can play an integral part of your marketing mix, in print, online and across digital and social media. If you're considering using video, ask us how we can help. Simply contact us today on firstname.lastname@example.org
8. Show up more in social feeds
Social media feeds have done an amazing job at showing only the content that viewers are interested in (or at least have shown a previous interest in). This means it’s getting harder and harder to make sure your business is on your potential customer's feed, but that’s also why more and more video posts are showing up in people’s news feeds. If you create video and deliver through social, you’re more likely to be seen.
9. Tell a stronger story
It’s just a fantastic way to tell a story.
10. Better conversions
4.8% is the average conversion rates for website using video, whereas those that don’t use video see only an average of 2.9% conversion rate.
11. Video drives a purchase
40% of consumers say that they are more likely to purchase on their mobile devices simply because of a video, and website visitors are 64% more likely to buy after watching a video. That’s a pretty good reason!
12. It’s a multi-purpose, multi-platform marketing tool
One video can have many uses. Simply cut it up in different ways for different platforms. Keep it short for Instagram or maybe re-edit to create a teaser video for Facebook.
13. And finally…
Businesses that are using video are growing revenue 49% faster than those who don’t.
That’s a significant amount!