Everything changes during a time of huge uncertainty. With offices closing for remote working now is a marketers job to reflect on your marketing plans. Marketing budgets in a time of crisis often can be the first cut, however, understanding the long term impact on doing this can massively affect your business. This period of uncertainty will pass and restarting your marketing activity in a crowded market could be costly and time consuming to any business or brand. Now, for those businesses that can, is a time to protect your brand, realign plans and adapt the way you communicate with your customers.
WHAT CAN YOU DO TO KEEP YOUR BUSINESS FRONT OF MIND? THINK LONG, NOT SHORT
In the short term it seems a sensible idea to save budget and pause activity however it's the businesses that invest in their marketing that will stand the test of time and will prosper in the long term. The key is to realign your marketing strategy and create or redesign the tools you will need in order to stay at the forefront of your customer's minds whilst considering their needs and providing value. This will help you prosper in the long run. Think about how you can benefit your customers, how can you help them.
IS YOUR WEBSITE DOING THE WORK FOR YOU?
Your website is your greatest sales tool. It communicates your brand and showcases how you can help your customers. Ensure your website is up to date with whilst also utilising the features to keep customers updated and informed during this time.
CONTENT - THE KEY TO YOUR ENGAGEMENT
Content marketing can become a quick and effective way for you to remain in touch with your customer base and increase lead generation during this time. Give your customers information of value, offering knowledge based content. The brands that will thrive during this time are the ones that educate. Rather than using your marketing to sell, show your customers how you can help them. No matter what the situation is, communicating and engaging with your audience can remain undisrupted – as long as you have a content marketing in place.
SOCIAL MEDIA (not social distancing)
With much of the country working from home and of course, the ever rise in social media for businesses, social accounts and followers (both yours and affiliates) will be your best friend. A quick and easy way to keep you at front of mind, promoting what you do and how you can help.
Use social accounts to engage in conversations with an audience and share posts of value which may help. Be a friend, not just focussing on what you, everyone is looking for as much engagement as they can get at this time.
ENGAGE WITH A WIDER AUDIENCE
While you may have a fantastic social media following and email database, it’s worth looking at how you can piggy-back additional platforms, businesses and audiences to engage with a wider audience, using the brand connection of these affiliates. With the right content, delivered through a brand that offers an aligned audience, your opportunity to engage with increased numbers of potential new customers.
ABOUT US, AND HOW WE CAN HELP
At Red Flag Media we will always work hard to find the most cost-efficient and effective way for you to communicate what really matters about your brand and organisation. Whether you require a new website, brochures, content creation or distribution of your message to our consumer audience across print, online, social media or video, we aim to deliver you response and return on investment.
If you would like to discuss how we can help your business during this time of uncertainty, or would be interested to understand in more depth the what we do and why we do it, we'd love to chat.
While we're receiving an unprecedented amount of enquiries at the moment, there's always someone who will be able to get back to you ASAP.
All you need to do is drop us a message to andy@levenmediagroup.co.uk and someone will get back to you to help you with your query.
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